Understand Customer Conversion with Marketing Funnel Analysis

Find and plug holes in your conversion funnel from one screen. Avoid guesswork and perpetual tool-switching.

Why Funnels are Important to Marketers?

Funnels allow you to figure out how users navigate your app and where they back off before reaching a conversion step. They help you to identify a series of actions performed by the user and answer critical questions such as: Where and why are we losing most of our customers once they sign up? How long does it take user to upgrade? What do users do after playing a song? Funnel analysis can be critical if you want to create an productive onboarding flow or track where your users back off in their purchase journey. A standard conversion funnel for an online food delivery app may look like this:


Find The Leaks In Your Conversion Funnel

Detect holes in funnels at a starting level with data backed marketing funnel analysis. Use these insights by eliminating the guesswork while ideating customer engagement strategy. Leverage funnel analysis insights to keep closing the leaks in the user journey and optimize for better funnel conversions.

Funnel Analysis by User Segments

Different users tend to follow different conversion paths. Are users acquired from Facebook convert faster than organic ones? Are users with a promotion code purchase more than the others? WebBasta Funnels allow you to focus your analysis to specific user segments so you can create the most optimal funnels. Use a combination of behaviours and user properties to identify your most valuable conversion paths.



WebBasta forms record data in real-time so that you don’t miss any submit or back-offs.

Optimize Funnel Analysis with Flows

WebBasta Flows is an effective way to augment your funnel analysis. It’s allows you to identify all possible ways in which your customers navigate in your app from a given point. It helps you determine the exact customer journeys that lead to conversions or back offs by considering their guesswork out of the plotting the critical steps in your analysis. You can use Flows to determine everything from glutinous of your app to effectiveness of your marketing campaigns.


Analyse Time Taken Between User Actions

How much time does it take to move a user toward conversion? Track the time between various critical user actions and trigger messages based on KPIs that matter. Lower user back offs by engaging customers with the correct message, at the correct time, and at the correct step in the mobile marketing funnel.

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