Red or Blue? Square or Round? Up or Down? A/B Test Everything.

Create and A/B test different versions of your website to continuously discover the best performing versions that improve your conversions.


Set up your A/B tests precisely the way you want to

  • Run multiple tests at the same time
    Run multiple tests on your page with exclusive traffic allocation to each of them so your test results have no interference from each other.
  • Laser target your tests
    Run tests based on visitor’s on-site behavior including click on an element, time spent on page, page scroll and exit intent.

Try Any Combination Of Ideas With Multivariate Testing

  • Multivariate testing lets you experiment with as many as hundreds of changes on your landing pages, all at once.
  • Create as many combinations, automatically
    Have multiple versions of your hero image and button that you want to test but are not sure what combination will work best? Just create the different versions of your hero image and button with WebBasta, and it will figure out the best converting combination.

Powerful editor for marketers and developers

Testing offers a simple-to-use Visual Editor to create and run quick A/B tests. You can switch to the advanced Code Editor to make more complex changes.


Analyze your campaign performance

  • Pay close attention to how your A/B tests are performing with WebBasta’s advanced reporting capabilities. analyze your a/b testing campaign performance in WebBasta Testing
    SmartStats SmartStats gives you intelligent results to make smart business decisions and reduces your testing time. It is a Bayesian-powered statistics engine built for marketers who need to make decisions based on business realities, not scientists who work in perfect lab conditions.

Improvement & Probability to be best

See the improvement in conversion rate a variation has brought and what is its probability to be the best performing variation.


Conversion rate range

  • Instead of reporting the number of conversions as a percentage, SmartStats calculates, with 99% probability, the precise range in which your conversion rate lies.
  • Track impact across funnel Track multiple metrics for an A/B test to measure its impact across the entire funnel and make informed business decisions.
  • Customizable reports If your data science colleagues need more details, they can have it all. Absolute potential loss, probability curve graphs, detailed calculation reports, and more.

Connect behavioral insights with tests

connected platform offers the unique capability of connecting insights from actual visitor behaviors with test data and results.


Integrated heatmaps

automatically records heatmaps and clickmaps for visitors becoming a part of your tests. Along with the conversion data for your control and variation, you can visually see what parts of your landing page were more interesting for visitors who converted on the variation.

Visitor recordings

Want to see how differences in the control and variation impact the way visitors interact with your landing page? WebBasta lets you filter actual recordings of visitors who saw the control and compare these with the ones who saw the variation to spot changes in the behavior.

WebBasta Testing has a lot more to offer

Smart notifications

Smart notifications give you a quick overview of your test. You can see if a variation resulted in a smart decision, recommended action for your test, and how long you need to run this test.

Device-specific campaigns

Run your tests with visitors coming from desktop, mobile, or any tablet device.

Cross-domain testing

Run your A/B tests across domains and capture all the data in a single test.


WebBasta lets you schedule your A/B test campaigns to start at a later date or time, matching with your unique preferences.

Laser-targeted segment

Use WebBasta’s visitor segmentation to specify which group of visitors sees the variation. You can choose from WebBasta’s 20 predefined segments like new versus returning visitors, browser, and query parameters, or build your own custom segments using complex logic conditions.

Campaign-specific goals

Want to optimize a goal specific to this A/B test? Define a new goal while creating an A/B test, and WebBasta will analyze how your test impacts the performance of this goal.

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Better Engagement. Optimise Quality Leads. More Sales

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